You craft the perfect email.
Clever copy.
Stunning design.
But can everyone experience it?
Accessibility isn't a feature.
It's a responsibility.
15% of the world's population has a disability.
That's 1 billion potential customers.
Are you reaching them?
Alt text for images.
Readable fonts.
Color contrast.
They're not just best practices.
They're bridges.
Bridges to an audience you might be ignoring.
But here's the catch:
Accessibility isn't just about disability.
It's about usability for everyone.
Clear structure helps screen readers.
It also helps busy executives skimming on mobile.
Simple language aids cognitive disabilities.
It also boosts comprehension for everyone.
Remember:
An accessible email is a more effective email.
For everyone.
So, before you hit send...
Ask yourself:
Can everyone experience your message?
Or are you leaving money on the table?
The choice is yours.
Include or be excluded.
Ready to level up your email marketing?
Here are three ways to take action on this information:
DIY: Implement these strategies yourself.
Delegate: Pass this along to your team or email specialist.
Done-for-You: Let me handle it for you.
Interested in option 3? Click here to apply for a strategy session. I'll review your current email marketing and provide a custom plan to boost your results.