KLAVIYO EMAIL STRATEGIST FOR SHOPIFY DTC BRANDS
I Help Shopify Brands Find the Revenue They're Already Leaving in Their Email Marketing
Through smarter segmentation, lifecycle strategy, and Klaviyo optimization—not more discounts or more emails.
CLIENT RESULTS
Increased Yearly Revenue through Email Marketing
Increased email revenue 45.8% year-over-year for 3 years for a DTC food & beverage brand, and made Klaviyo consistently account for 38% of store revenue.
Optimized Flows that Generate Revenue 24/7
Identified and revamped welcome, abandoned cart, and customer win-back flows that increased the aggregate conversion rate by about 20% within 3 months for an art brand.
Marketing Trends Come and Go.
People Are Weird Forever.
I've been doing marketing long enough to know that tactics change, platforms change, algorithms change, but human behavior doesn't.
SELECT CURRENT & PAST CLIENTS INCLUDE:
ABOUT JOHN
Hey, I'm John.
When I'm not helping Shopify brands find the revenue hiding in their email marketing, I'm usually staring at the bottom of my shoe while serving as the lighting stand-in during a client photo shoot.
Seriously.
I've never had a professional headshot.
What I do have is nearly three decades of photos where I'm pretending to be the model while the photographer adjusts the lights, and 20+ years of marketing experience picked up along the way.
I've sold artisan coffee, pet wellness, fitness programs, travel, outdoor gear, college initiatives... even nuclear waste and politicians' dreams.
Wildly different industries, one constant: People buy for stubbornly human reasons, no matter what the algorithm is doing this quarter.
So instead of chasing tactics, I start every engagement with a single question: Where is this business quietly leaving money on the table?
Sometimes it's segmentation. Sometimes it's a welcome flow that dies after one email. Sometimes it's a promo calendar that trains customers to wait for the next discount. And sometimes the problem isn't really about email at all...
Which is exactly why you want a strategist writing your emails, not just a copywriter.
Most brands don't need more emails. They need a marketing strategy that their emails actually reflect.
If you run a growing Shopify brand and suspect your list should be producing more than it is, it probably should.
Let's find the leaks.
WHAT IT'S LIKE TO WORK WITH ME
I treat clients like my extended family.
That's why I don't work with just anyone.
And is why most of my clients have been with me for more than two years, and some have been with me from the beginning.
Here's what a few are saying (at least to my face).
